Marketing Affinity Group - From Brand to Boardroom: Elevating Marketing as a Strategic Growth Driver
Tuesday, Sept. 15  ⬥  1:00 - 2:15 pm PT
 
Reframing marketing’s role at the board level—moving from communications support to a core driver of enterprise value, risk management, and long-term growth.
Marketing is often underrepresented in the boardroom,or narrowly understood as brand, campaigns, or spend. Yet in today’s environment, marketing sits at the center of customer insight, growth strategy, digital transformation, and reputation risk.
This panel will explore how boards should think about marketing, what “good” looks like when marketing has a voice at the table, and how both directors and marketing leaders can better connect marketing to enterprise value. Panelists will share real examples of when marketing influenced board-level decisions, and when it should have but didn’t.
Attendees will leave with a clearer understanding of:
How to position marketing as a strategic asset in board discussions
What metrics and narratives resonate with directors
Where marketing intersects with governance, risk, and growth
How aspiring board members with marketing backgrounds can differentiate themselves
 
Becky Getz
Co-Leader & Speaker
https://www.linkedin.com/in/beckygetz/ 
B Consultant, RJG Consulting
Navia Benefits
 
Summer Poletti
Co-Leader
http://www.linkedin.com/in/summer-poletti-rhymes-with-spaghetti-27207812 
Founder and CRO, The Rise of Us
 
Tiffany Gonzalez
Speaker
https://www.linkedin.com/in/tiffanygonzalez42/
Chief Commercial Officer, GraffIQ
 
Jeanne Rogers
Speaker
https://www.linkedin.com/in/jeannerogers/ 
Marketing Advisor and Advisory Board Member