Fri, Dec 11|
Close the Say Gap - Media Training for Women
Register for this free media training course, offered by Double Forte, to help equip women like yourself with the tools and confidence you need to become an expert source for the media.
Time & Location
Dec 11, 2020, 8:30 AM – 10:00 AM PST
About the Event
Women’s voices are rarely seen or heard in media reports about business, cultural, scientific, and civic issues. The numbers for women of color and older women are even worse. When we do see women quoted in the news, they are more likely to talk about TV, music, and movies, than they are sharing their expertise on the economy or world affairs. We are partnering with the PR Council who is on a mission to Close the Say Gap by media training the millions of qualified women who are experts in every industry.
This 90-minute webinar led by Double Forte senior communications experts will cover:
- How the media works
- How to position yourself as an expert to the media
- Preparing for interviews with the “soundbites” and quotes that will get picked up by the media
- Creating referable content the media can source for attribution
- How to build a social media presence that drives media credibility
Participants will each receive worksheets, pro tips, and step-by-step guidelines on how to become a media resource. Double Forte is working with different women’s business groups, like How Women Lead, to offer this media training free of charge from September through December so thousands of women can hit the ground running in 2021 and help Close the Say Gap in the media.